Sara, our oenologist at the Reverse Mission Day organized at the University of the Balearic Islands.
The Chamber of Commerce of Mallorca, together with the Conselleria de Model Econòmic, Turisme i Treball, within the framework of the agreement to promote the internationalization of the Mallorcan companies, organized, last 15th and 16th of October, a reverse mission in which a total of 13 Mallorcan companies of the agro-alimentary sector participated (10 wineries, 2 olive oil companies and 1 salt company). Among them, Bodega Son vich from Superna was present, highlighting its privileged location in the Serra de Tramuntana and being the only one of this IGP.
Distributors and importers arrived for the occasion from Denmark and Sweden. For two days, bilateral meetings were held between business people and potential buyers, as well as visits to some of the companies. One of these visits was to our winery, where we showed them first-hand the virtues of our location, terroir and winery, unique in Mallorca.
The action was a success, as the Nordic importers recognized the uniqueness and complexity of our Tramuntana wine.
The reverse mission is possible thanks to the fact that the Chamber of Commerce of Mallorca is part of the largest support network for European SMEs, the Enterprise European Network, an organization that brings together companies from all over Europe to facilitate internationalization.